Millennial Business Cards What It Takes to Have One of the Coolest Business Cards in 2019 - Margaret Buj - Interview Coach

Millennial Business Cards What It Takes to Have One of the Coolest Business Cards in 2019 - Margaret Buj - Interview Coach Most marketers think of social media pages to connect with potential customers. Theyre so quick to think of the digital that they forget about the analog. We mean the humble business card. Its a physical slice of your businesss marketing. The tangible nature of the card makes your business feel real. But a shocking 88 percent of business cards get thrown away. Within a week. Get your designs into the 12 percent of cards that people keep. Lets check out the trends for the coolest business cards. Go Minimal How much information does a business card actually need? You need your email, phone, and website. Maybe a social media link.  But add anything else and it starts to get cluttered. Minimalism lets you have a cool, sleek design. And the empty space gives potential clients somewhere to write a few notes about you. Miniature Portfolio Why waste the empty space on the reverse of the card? Use it as a miniature portfolio! Headshot photographers might include an example of their work. Or artists might carry a series of cards, each featuring a different piece. Having a range of designs or photos on your cards gives you options. You can hand  over the  image that best suits the potential client. Different Materials You dont have to stick to simple cardboard. Designers can choose from a wider array of materials for their cards. Thicker card stock  gives your business an air of sophistication. It also lets you choose a textured finish that people love to touch. Or go for letterpress and have an embossed feel. This pairs really well with bold typography. Thin acrylic looks modern and innovative.  Go really inventive. Use UV ink so it glows under sunlight.   Interactive Business Cards These cards are great because they double up as another item. A potential client is less likely to throw away a card they can use. Are you an engineer? Add measurements to a plastic business card to turn it into a ruler! A bike repair shop might have metal cards that double as toolkits. Design sliding parts that move in or out of the card. Or create a foldable card that turns into something else. Coloured Edges and Die Cut Business cards dont even have to be plain rectangles now. Why not use die cutting to change its shape? Rounded corners are good because it stops the corners getting dog-eared in a wallet. Or get the card die-cut in the shape of your logo. Its an easy way to make your business card stand out. Coloured edges achieve the same effect. That way, people can spot your card even in a stack of other cards. The Coolest Business Cards Stand Out You dont want to have an edgy or wacky design just to stand out. The coolest business cards also support the brand vision or strategy of the business. Theyre memorable and create the  right  impression. Build good associations with clients through cards theyll admire or use again. Are you using business cards to get hired? Explore our blog for tips and tricks to get you through the interview.